Event

Uncovering Your Organization’s Hidden Meetings Spend

Every corporation holds meetings.

It's rare that you can make such a blanket statement, but all corporations must communicate with management, employees, partners and clients. They must provide leadership and training, and inform sales teams of new products and opportunities. Face-to-face meetings are an integral part of these efforts.

But what is the corporation's total aggregate meetings expense? Who is in charge of managing these meetings? And how does one maximize their value?

The short answer is that it can be very hard to know. Meeting expenses can be hidden in divisional budgets and cost centers, disguised as transient travel or veiled as marketing and other expenses.

Uncovering these hidden meeting centers-and compiling an accurate view of meetings spend-can be a significant challenge. But it is the first place to begin an enterprise-wide meetings management effort. The champion of such an effort must ...

• Know where to look for meetings spend
• Forge relationships with people and departments willing to assist
• Get access to meetings histories and financial records
• Begin to formulate an overall savings strategy

In this webinar, Kevin Iwamoto and Toyota's Louann Cashill, CMP, CMM,  will discuss proven best practices and real world examples that will help travel, procurement and meetings professionals to wrap their arms around this hard to tackle spend category. You'll learn how to uncover the mystery of your organization's meetings spend and identify opportunities to increase margins across the board.

As meeting services manager for Toyota Motor Sales, Louann Cashill leads the company’s meeting services and strategic hotel sourcing teams. Throughout her career, she has held positions managing domestic and international meetings, incentives, tradeshows and events. Additionally, she has held senior-level positions in luxury hotels, including The Ritz-Carlton and Le Méridien. Today, at Toyota, she is committed to implementing strategic meeting management initiatives throughout the company by aligning its meeting and incentive program strategies with its overall business objectives. She has achieved both the CMP and CMM designations.